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RESUME

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Dynamic, data-driven C-Suite leader with 30+ years of success scaling revenue, operations, and global expansion for companies from $15M start-ups to $900M market leaders. A trusted veteran in CPG, Health & Wellness, Nutraceuticals, and Beauty/Personal Care - Known for reversing sales declines, building high-performing teams, and launching over 100 successful products. Brings an “all-in” attitude with a balance of strategy, empathy, accountability, and execution.

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Work​
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Managing Director, SVP North America

Healy World – Orlando, FL

Dec 2023 – Present

 

Responsibility:  Built scalable North American operations and sales infrastructure for a global MedTech brand. Drove AI-based service model adoption and multi-channel growth initiatives.

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  • Led $50M–$200M growth strategy development and execution

  • Launched 5 new products leading to a 24% increase in sales

  • Directed P&L, sales, marketing, operations, finance, customer service, and promotional planning

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Sr. Vice President Sales & Operations (Consulting)

BELLAME Beauty, Inc. - Ft. Worth, TX

Feb ​2022 - Oct 2023

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Responsibility:  Architected systems for scaling operational & product strategies for an Inc. 5000 luxe beauty & skin care brand, doubling affiliate acquisition through use of AI content and predictive analytics.

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  • Launched 8 new products, boosting auto-ship retention by 14%

  • Drove incentives & promotions, increasing incremental sales by 19%

  • Cut shipping costs 20% through vendor optimization

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Chief Operating Officer

FITTEAM Global, Inc. - Palm Beach Gardens, FL

​Dec 2016 - Jan 2022

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Responsibility:  Ran all operations, product development, manufacturing, logistics, customer service, tech, training, and international growth for a multi-national health & wellness - nutrition & weight loss company.

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  • Launched 4 new products generating $21M in first-year sales

  • Drove expansion into 4 new international markets, resulting in $8M in incremental sales

  • Converted to new manufacturing and shipping vendors, reducing costs by 19%

 
 
 
​​Chief Sales & Marketing Officer (Consulting)

BriAA USA, Inc. - Miami, FL

Apr 2016 - Dec 2016

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Responsibility:  Planned and successfully executed the US launch of a new anti-aging skincare line for a leading international contract manufacturer of prestige cosmetics and skincare.  Established e-commerce website and Amazon store.​​​

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Chief Executive Officer (Consulting)​

LiveSmart 360 / Sora Wellness / StarRizer - Sarasota, FL

Aug 2015 - Jan 2016

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Responsibility:  Took over a portfolio of companies in distress (functional foods, nutritional supplements, & Content Management SaaS).  Evaluated and quickly executed strategies to successfully sell one, invest in another, and close the third. 

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​​President​

MANA Products, Inc. / Junetics, LLC - New York, NY

Jun 2013 - Jun 2015

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Responsibility:  Built a new prestige skincare brand from scratch, driving R&D, clinical trials, brand strategy, marketing, manufacturing, and multi-channel distribution (DTC website & Amazon store).  Oversaw a $5M+ launch with successful on-time delivery, and a subscription program driving 61% of orders with a 39% 6-month retention rate.

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​​Vice President & General Manager

​Shaklee Corporation - Toronto, Pleasanton, CA

Nov 2001 - Aug 2012

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Responsibility:  Independently managed the P&L of a $25M/year international market for a global leader in Health & Wellness.  Reversed a double-digit sales decline, increasing sales by 10.2% over pre-decline levels.  Drove the successful launch of 26 new products - collectively responsible for over $254 million in sales over 8 years.

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​​United States Navy - San Diego, CA

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​​Responsibility:  HM3, Medical Dept, USS William H. Standley (CG-32)

Awarded Navy Achievement Medal (1986)

Skills

  • Leadership

  • Business Development

  • Sales Growth

  • Strategic Planning

  • AI Integration

  • Marketing

  • P&L Management

  • Operations & Systems Analysis

  • Scaling for Growth

  • Technology 

  • Systems Integration

  • Communications

  • Customer Service

  • Business Analysis

  • Operational Efficiency

  • Change Management

  • Training & Motivation

  • Coaching & Mentoring

  • Project Management

  • Team Building

  • Problem Solving

  • Relationship Marketing

  • Negotiation

  • Recruiting

  • Public Speaking

 

Expertise

  • International Business

  • Sales Strategy

  • Financial Strategy

  • Consumer Product Goods

  • Organizational Behavior

  • B2B / B2C Relations

  • Influencer / Affiliate Programs

  • Nutiritional Products

  • Weight Loss Products

  • Beauty Products

  • Sports Nutrition Products

  • Functional Food Products

  • Environmental Cleaners

  • Start-Ups

  • Turn-Arounds

  • Training Program Development

  • Operational Efficiency

  • Product Marketing

  • Sales Incentive Development

  • Social Media Marketing

  • Board of Directors

  • Speaking Engagements

  • Mentor

Education
Masters of Business Administration - MBA
University of Utah​

 

​Executive level classes in management, economics, marketing, finance, and accounting.

 

 

Bachelors Degree - Marketing
University of Utah​

 

​Emphasis in marketing and advertising, minors chemistry and philosophy.

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Certifications

  • Lean Six Sigma Black Belt (ICBB Accredited)

  • Advanced Global Supply Chain Management

  • SQL Server Data Analysis

  • A.I. Marketing for Business Growth

  • Total Quality Management (TQM) Certification

  • Health & Wellness Coaching (CPD Accredited)

  • Weight Loss Coach (Accredited)

  • Social Media Marketing

 

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